Cleanse and hydrate your hair with this gentle, non-stripping shampoo. Infused with exclusive, moisture-rich ingredients like Abyssinian, Coconut, and Avocado Oils, Natural Keratin, and botanical plant and nut extracts for instant, all-over hydration. Biotin (Vitamin B) reduces breakage and split ends. Color-safe, UV-protection formula is free from harsh sulfates, gluten, and parabens and gentle enough for daily use.
For best results, use with IT 12-IN-ONE Amazing Hydrating Conditioner and the IT 12-in-One Amazing Leave-In Treatment of your choice.